I viewed the media as an ally to be kept at sort of arms length. And don’t ever trust the videographer who’s got his camera in your face to say, well, now this is off the record because seems like nothing ever ends up off the record. But no, you have to utilize the press. What you get from news stories is worth way more than you can afford to buy in advertising. So we were always very pro-press, pro-media but we were quite careful on never lying to them, ’cause when they catch you lying, that’s when they come in like hawks for the kill, never lie to ’em, but sometimes don’t volunteer information if they aren’t asking about it until it becomes time that it’s advantageous for that information to be put out.
