Well that wasn’t unique to our zoo. Most zoos had some form of an Adopt an Animal program. The one that we had came about as a part of an annual fundraiser, and we had a couple of dynamic board members, one in particular was a banker who was one of the best marketing guys I’ve ever known, even though he was a banker by profession and they decided they were gonna have the adopt an animal program. And they had hats printed with I adopted et cetera. And at our annual fundraisers, as people came through the doorway, a banker and a local rancher who were both very dynamic, outgoing people, met the people as they walked through and say, hey, look, this is our new program wouldn’t you like to be a part of it. And they signed up a lot of people that night. And so that’s how our program started, but it’s been a, not a good money maker, it’s been probably more of a good public relations program. It makes several thousand dollars a year for the operating expenses, but it it’s really more important that people see that.
