First off, confidence in yourself ‘cos you won’t feel that for about five years. And I’ve told that to several people and they said yeah, at five years all of a sudden things started clicking. You know, I think it comes down to if people see your passion and if you can get your passion across, it’s infectious and marketing is, you know, it’s do it to survive. If you’re not marketing your zoo and you’re not branding that out there, in this day and age, the way our culture is, you’ll be lost. I mean, I can think of some zoos that are in markets that they ought to have doubled their attendance and I can’t understand why, except for the fact that they’re just not marketing in their zoo. They’re letting their competitors beat ’em out by whatever they’re offering or whatever they’re doing. You’ve gotta tell your story and you know, if you can get ’em to the zoo and they have that great experience, you can hook ’em for the next time. But it’s amazing when you look at the attendance figures of some zoos.
