I made sure everybody realized it was expected that they become involved in the organization and in outside work for the benefit of conservation and different things. We had picked up on that Quarters for Conservation. I did some math real quick on that. And you know, there are some zoos now that I know in their communities are truly recognized as conservation organizations. Boise, Idaho has done it and so Cheyenne Mountain. Now, they did it in more ways. I mean, it’s just not Quarters for Conversations where you tell people here’s your quarter, put it where you think the money should go. Or in some places, the zoo decides where it should go, but that one move right there, you started multiplying the number of people coming to the zoo, a quarter per person.
