Humane Heartland is where they actually have set up an audit system where they go into large food producers and they audit the five domains and the five freedoms of the animals to make sure the animals are well taken care of before they become our food so like Butterball and some of the big companies can obviously then say, “We’re certified American Humane that the animals were well taken care of before they became part of the food process, our food system.” So we sat down and we talked. And I’ll make this shorter. We basically said, “How can we certify that zoos and aquariums really do take good care of their animals, and their enrichment, their wellness, their welfare is taken care of?” And so we gathered a bunch of scientists and behaviorists and curators and ethicists and wrote out this huge auditing tool. And it’s based upon how well the animal looks, how it’s acting, how it’s acting with its cohabitants, how it reacts when the public’s there, when it reacts in dark time when it’s getting dark in the evening. So it’s an overall stamp. Look at the animals. And what my job is for this, and I’m consulting with them, I’m finding individuals who are now either in universities or field research or retired who know animals, or they’re experts, and then we train them how to use the tool. And they go to these zoos and aquariums and they sit for three or four days watching the animals, conversing with each other, conversing with the staff and the veterinarians. And it’s a pass-fail.
