It advertises vigorously on television, on the radio, puts out ads, goes to organizations and so on. And I think it probably does as much as any of the institutions in the New York area do with a constant program of publicity. For example, just a few days ago, the zoo’s director was on television with a lengthy interview. And some days before that it’s general curator. So I think these programs are the same programs that are being used by institutions all over the country.
