Did you have a marketing strategy where you just hoping by word of mouth that they would come. Shortly after the Bronx Zoo was founded, William White Niles, who was secretary of the Zoological Society, came up with the idea of a parkway, that parkway became the Bronx River Parkway. He said, that’ll bring people to the zoo. That was the first Parkway in America. So that was real marketing, a long time ago. That’s not enough. There was a subway spur that went to the zoo before my day, when I came there, it was no longer active, it was gone. The zoo runs a major marketing plan.
