This was earlier, and the effort here was really to interpret for the visitor the behavior of animals who earn their living at night, because it was so little known. And that in itself, I think helps to build a constituency, excitement, which you can turn into conservation, but every building, every exhibit doesn’t have to have conservation and a big sign on it. Getting people really excited about a giraffe can be enough in some instances to make them care if you hear that people are going to put a road across the Serengeti and it’s going to impinge giraffes, or wild beasts.
